Lighthouse Website Benchmarking for LVMH
LVMH Digital is the digital organization of the LVMH Group, the world leader in luxury. The LVMH Group comprises 75 Houses that each have their own history, identity and savoir-faire. LVMH Digital’s mission is to bring these Houses and their stories to life in the digital world, and to provide the best luxury experience for their customers, anywhere and anytime.
Challenge
LVMH Digital wanted to track and benchmark the performance of key listing, category, product detail and the homepage for all their websites and key competitor websites on a weekly basis. The data needed to be available for the Group Data teams to use in all the various relevant reports so that it could be easily queryied and presented.
“We needed a solution that would enable us to track the performance of all our websites on a weekly basis and for the data to be easily queryied and presented.”
Antoine Arnault, Head of LVMH Digital
Solution
Servana created a simple data format for declaring the website pages and localisations to test. For example for a specific maison or brand test a product in French, English, German and automatically select which regions to execute the tests from. Then with our Jenkins platform we ingest the data sources and generate pipelines to handle testing the various web pages. We also setup test clusters in US, EU, Asia so that the web pages were tested from a local source. The tests run on a weekly basis and the data is stored in Google BigTable which then enables the Group to query and present performance data in management reports.
We used the Lighthouse Project created by Google to run the tests. Lighthouse analyzes web apps and web pages, collecting modern performance metrics and insights on developer best practices.
Outcome
The Website Performance Benchmark Platform executes over 10,000 tests per week through approximately 2500 pipelines tracking 200+ web properties. The tests are executed from 5 test clusters located in US, EU, Asia.
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